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About Ethan Prater

 Ethan Prater Welcome to the personal web site and blog of Ethan Prater.

I live and work in the San Francisco Bay Area. I grew up in Quincy, IL. I have also lived, studied, and worked in New Haven, CT; Vienna, Austria; New York, NY; and Philadelphia, PA.

My career has focused on product management and product marketing in education technology, health care, enterprise Software as a Service, consumer Internet, and digital media and advertising – at companies including those listed below:

  • NovoEd, a San Francisco-based company enabling collaborative learning online for employers and post-secondary educational institutions
  • Emdeon (now Change Healthcare), a Nashville-based company focused on health care transactional/payment technology and services
  • Castlight Health (NYSE:CSLT), a San Francisco-based company dedicated to helping businesses and consumers purchase better quality health care at lower cost
  • Jigsaw (now, part of
  • Yahoo!
  • IGN Entertainment
  • DoubleClick (now part of Google)
  • Columbia Artists Management Inc.

I attended Quincy Senior High School, Yale University, and The Wharton School of the University of Pennsylvania.

Further professional information is available on my Linkedin profile.

My e-mail address is eprater -at- gmail, and my telephone number is (650) 352-3876.

About This Blog

While this blog’s posts inevitably mention topics related to my work – including software product marketing and product management, education technology, data and customer analytics, Internet advertising and personalization, online communities, B2B sales and marketing, e-commerce, and health care – here I speak only as myself and not on behalf of any past or present employer.

You may read recent blog posts here, view the archives here, or navigate categories in the sidebar.

You can subscribe to category-specific feeds available on the Archives & Subscriptions page – just look for the little orange feed icon next to your favorite category.

This blog runs on WordPress. It uses a slightly modified version of the old-but-still-superb plaintxtblog theme by Scott Allan Wallick.

I reserve the rights to all material I post to this blog. Contact me for permission to use it elsewhere.

Ethan Prater Around the Web