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Monthly Archives: July 2015

Reactions to Aaker on Branding: 20 Principles That Drive Success by David Aaker

26-Jul-15

Aaker on Branding: 20 Principles That Drive Success by David Aaker My rating: 3 of 5 stars A worthy book – a better-than-average high-level overview of trends, insights, and best practices in modern-day branding. Aaker on Branding was my first encounter with David Aaker, whose reputation is certainly substantial. On the basis of this material, […]

Reactions to Armada by Ernest Cline

25-Jul-15

Armada by Ernest Cline My rating: 2 of 5 stars I loved Ready Player One and was excited to see what Cline would next give us. Unfortunately Armada is a pretty big whiff. I would give it 1.5 stars if I could – not quite unreadable, but unfortunately not worth reading. Lightweight, but not enough […]

Rush on stage at the SAP Center in San Jose.

23-Jul-15

Gearing up for Rush in San Jose.

23-Jul-15

The Hakushu 18 while preparing for tomorrow's Board meeting. Cue tasteless age jokes.

13-Jul-15