Skip to content

Category Archives: Business and Other Serious Matters

Reactions to The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger by Marc Levinson

07-Feb-16

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger by Marc Levinson My rating: 5 of 5 stars You might think that the Cliffs Notes summary of The Box would be enough. Yes, the shipping container revolutionized the global economy by almost eliminating considerations of shipping cost and geographic […]

Reactions to Aaker on Branding: 20 Principles That Drive Success by David Aaker

26-Jul-15

Aaker on Branding: 20 Principles That Drive Success by David Aaker My rating: 3 of 5 stars A worthy book – a better-than-average high-level overview of trends, insights, and best practices in modern-day branding. Aaker on Branding was my first encounter with David Aaker, whose reputation is certainly substantial. On the basis of this material, […]

Reactions to Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown

31-Jan-15

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown My rating: 4 of 5 stars In the top quartile of the “pop business books sold at airport bookshops” genre. Written with sincerity and integrity, eminently readable, with several useful ways of seeing problems and solutions that might not occur to […]

Reactions to Where Does It Hurt? An Entrepreneur’s Guide to Fixing Health Care by Jonathan Bush

31-Aug-14

Where Does It Hurt?: An Entrepreneur’s Guide to Fixing Health Care by Jonathan Bush My rating: 4 of 5 stars Jonathan Bush, the irrepressible CEO and Co-founder of software company athenahealth, has published an engaging professional memoir sprinkled with opportunities for health care entrepreneurs. Where Does It Hurt? An Entrepreneur’s Guide to Fixing Health Care is […]

Reactions to Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader

31-Aug-14

Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader My rating: 4 of 5 stars Customer Centricity is written for the executive rather than the daily practitioner. For this audience it succeeds – limited to a few key topics, brief enough to be read on a plane trip, free of academic […]

Reactions to The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

27-Mar-14

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz My rating: 4 of 5 stars Absolutely superb and unique book for its target reader – the founding CEO of a software company. Real, practical guidance that no one else has covered in a business book. Becomes […]