Absolutely superb and unique book for its target reader – the founding CEO of a software company. Real, practical guidance that no one else has covered in a business book.
Becomes rapidly less applicable the farther the reader is from the target. A few useful nuggets for non-founding CEOs, executives of non-software firms, and non-CEO founders, but this is by no means a generalist book on entrepreneurship or “business”.
Largely collected from Horowitz’ blog, so regular readers there will not find too much new. It also suffers from blog collection syndrome, meaning the structure of discrete essays precludes much of a continuous line and results in repetition. Also some unintended cut-and-paste ephemera (e.g., a reference to “the commenter above”).
Still, downright excellent overall and I suspect massively helpful to any founding CEO of a software company.