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Tag Archives: marketing

Reactions to Aaker on Branding: 20 Principles That Drive Success by David Aaker

26-Jul-15

Aaker on Branding: 20 Principles That Drive Success by David Aaker My rating: 3 of 5 stars A worthy book – a better-than-average high-level overview of trends, insights, and best practices in modern-day branding. Aaker on Branding was my first encounter with David Aaker, whose reputation is certainly substantial. On the basis of this material, […]

Reactions to Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader

31-Aug-14

Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader My rating: 4 of 5 stars Customer Centricity is written for the executive rather than the daily practitioner. For this audience it succeeds – limited to a few key topics, brief enough to be read on a plane trip, free of academic […]