Skip to content

Tag Archives: Wharton Customer Analytics Initiative

Reactions to Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader

31-Aug-14

Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader My rating: 4 of 5 stars Customer Centricity is written for the executive rather than the daily practitioner. For this audience it succeeds – limited to a few key topics, brief enough to be read on a plane trip, free of academic […]